Amazon Holiday Advertising with Jungle Scout Cobalt

[ad_1]

The holiday shopping season on Amazon isn’t just an opportunity. It’s a battleground where brands and retailers fiercely compete for shoppers’ attention. As the festive rush approaches, a meticulously crafted Amazon holiday advertising strategy is paramount for brands looking to pinpoint the best investments and maximize the return on those investments.

 

A graphic of a shopping cart filled with shopping bags and gifts. The image reads "During the 2022 holiday shopping season, customers purchased nearly half a billion items on Amazon in the U.S. alone."
During the 2022 holiday shopping season, customers purchased nearly half a billion items on Amazon in the U.S. alone. (Source: Amazon)
A graphic of a pie chart representing data about Amazon holiday advertising. The image reads "22% of all annual ad spend on Amazon occurs in November and December."
22% of all annual ad spend on Amazon occurs in November and December. (Source: Jungle Scout Seasonal Amazon Advertising Report)
A graphic of a box opening up to reveal a wrapped gift inside. The image reads "67% of consumers shop for holiday gifts on Amazon."
67% of consumers shop for holiday gifts on Amazon. (Source: Jungle Scout Consumer Trends Report)

 

This is precisely where Jungle Scout Cobalt proved to be the game-changer for a client of Code3, a prominent digital marketing agency. Using Cobalt, they delivered extraordinary advertising results for a Home & Kitchen brand, achieving a remarkable 26% Year-over-Year (YoY) boost in Return on Ad Spend (RoAS).

In this post, we’ll delve into how Cobalt revolutionized Code3’s approach to their client’s holiday campaigns and elevated the brand’s performance during the most competitive time of the year on Amazon.

Explore data on 2023 advertising trends on Amazon.

The challenge: Navigating the most competitive time of the year

With a commitment to sustainable practices and recycled materials, the Home & Kitchen brand had already forged a strong connection with eco-conscious consumers. Their product and pricing strategy made them a large competitor in several Amazon subcategories and earned them Amazon’s Choice Badges for a number of products.

Even with this solid foundation, however, the complexities of navigating the holiday season on Amazon were preventing them from reaching their goals.

Get your 2023 holiday ecommerce planning checklist.

Enlisting the help of Code3 and Cobalt, the brand analyzed past holiday campaigns and uncovered three pivotal challenges that had to be addressed during pre-holiday planning:

  • Advertising campaigns frequently had a high cost-per-click (CPC)
  • Campaigns often ran out of budget during peak-purchasing windows
  • The brand was not hitting ideal RoAS targets on highly competitive keywords in their subcategories

The result: Improved KPIs and a more profitable holiday season

In addition to using Cobalt to analyze past performance, Code3 used Cobalt’s Ad Accelerator feature to automate and optimize the brand’s holiday campaigns. This facilitated optimal budget allocation and faster campaign optimization, as well as detailed, tailored reporting that highlighted their success as the season unfolded:

  • Sponsored Share of Voice surged by 5-fold, from 1.07% in Q3 to 5.54% in Q4 for high-volume keywords.
  • Overall RoAS increased 26% from the previous year, rising from $3.13 to $3.95.
  • New-to-brand customer acquisition increased from 54% to 63% for all Sponsored Brand sales.
  • One campaign set delivered 84% new-to-brand sales as a result of gaining traction on competitive keywords.

Through strategic planning and data-driven implementation, Code3 helped their client set the stage for a highly profitable holiday season – something that Advertising Strategist Kyle Kutchman says Cobalt was a vital part of.

“The successful results we saw for this client during the holiday season were a balance of three primary KPIs: share of voice, new-to-brand sales, and RoAS. Through a combination of budget and bidding control automations, as well as share of voice visibility, Cobalt was a vital component to helping us achieve this success.” – Kyle Kutchman, Advertising Strategist, Code3

Optimizing Amazon advertising beyond the holiday season

According to Code3, Cobalt goes well beyond a holiday-season advertising tool. The agency’s Advertising Team Lead, Kirk Lutz, says that each of Cobalt’s features has transformed how the agency delivers value to clients.

“Cobalt has unlocked many possibilities for our team – from more efficient budget management to quicker optimizations and ultimately more customized reporting capabilities. The various automation tools have allowed us to test new tactics and drive results for our clients.” – Kirk Lutz, Advertising Team Lead, Code3

As a strategic ally to their clients, Code3 must be able to clarify which tactics are driving sales and which may be diminishing profitability – whether during the holiday season or throughout the rest of the year. By harnessing Cobalt’s automation, budget optimization, performance insights, and reporting capabilities, they are able to cut through the fog of Amazon’s competitive landscape and get a clear view of the best path toward their clients’ ecommerce goals.

See what else Code3 has achieved with Cobalt.

As the holiday fervor approaches, learn how Cobalt can elevate your RoAS, amplify your share of voice, and enhance your brand’s performance on Amazon.

Request a demo or Tour the platform.

[ad_2]

Source link

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

casibomcasibomcasibomcasibommarsbahis1xbetbahiscombycasinoikimisliorisbetkaçak maç izleCasibomataşehir escortjojobetmatadorbetmatadorbetcasibomMeritkingholiganbetholiganbetholiganbetbetcupbetcio,betcio girişpusulabet,pusulabet girişbetnano,betnano girişjojobetorisbet,orisbet girişbettilt,bettilt girişcasibomMeritkingcasibomcasibomcasibomcasibommarsbahis1xbetbahiscombycasinoikimisliorisbetkaçak maç izleCasibomataşehir escortjojobetmatadorbetmatadorbetcasibomMeritkingholiganbetholiganbetholiganbetbetcupbetcio,betcio girişpusulabet,pusulabet girişbetnano,betnano girişjojobetorisbet,orisbet girişbettilt,bettilt girişcasibomMeritking
antika alanlarAntika alan yerlerAntika mobilya alanlarAntika mobilya alanlarvozol 10000Antika mobilya alanlarreplika saatuc satın alpendik evden eve nakliyatpoodle ilanlarıUcuz uc satın alİstanbul mevlid lokmasıtuzla nakliyatgebze evden eve nakliyatoto çekiciankara gülüş tasarımıistanbul hayır lokmasıkartal evden eve nakliyatmersin evden eve nakliyatçankaya evden eve nakliyatniğde evden eve nakliyatmersin nakliyatmersin evden eve nakliyattekne kiralamapoodleeskişehir emlakortodontiçankaya evden eve nakliyatataşehir evden eve nakliyatetimesgut evden eve nakliyatdis beyazlatmaçankaya evden eve nakliyatantikaantika alanlarantikaantika eşya alanlarelektrikli koku makinesiEtimesgut evden eve nakliyatEtimesgut evden eve nakliyatEtimesgut evden eve nakliyatfree cheatsparibahis 2024Etimesgut evden eve nakliyatbatman nakliyatKartal evden eve nakliyatgölbaşı evden eve nakliyatkeçiören evden eve nakliyatankara gülüş estetiğiankara gülüş tasarımıankara diş implantımamak evden eve nakliyatdilovası evden eve nakliyatmersin asansörlü nakliyatmersin şehirler arası nakliyatkahramanmaraş evden eve nakliyateskişehir televizyon tamirieskişehir uydu servisiaşk büyüsüEtimesgut evden eve nakliyatMalatya koltuk yıkamaEşya Depolamaİstanbul İzmir eşya taşımaantika eşya alanlarodunpazarı emlakpendik evden eve nakliyatantika alanlarAntika alan yerlerAntika mobilya alanlarAntika mobilya alanlarvozol 10000Antika mobilya alanlarreplika saatuc satın alpendik evden eve nakliyatpoodle ilanlarıUcuz uc satın alİstanbul mevlid lokmasıtuzla nakliyatgebze evden eve nakliyatoto çekiciankara gülüş tasarımıistanbul hayır lokmasıkartal evden eve nakliyatmersin evden eve nakliyatçankaya evden eve nakliyatniğde evden eve nakliyatmersin nakliyatmersin evden eve nakliyattekne kiralamapoodleeskişehir emlakortodontiçankaya evden eve nakliyatataşehir evden eve nakliyatetimesgut evden eve nakliyatdis beyazlatmaçankaya evden eve nakliyatantikaantika alanlarantikaantika eşya alanlarelektrikli koku makinesiEtimesgut evden eve nakliyatEtimesgut evden eve nakliyatEtimesgut evden eve nakliyatfree cheatsparibahis 2024Etimesgut evden eve nakliyatbatman nakliyatKartal evden eve nakliyatgölbaşı evden eve nakliyatkeçiören evden eve nakliyatankara gülüş estetiğiankara gülüş tasarımıankara diş implantımamak evden eve nakliyatdilovası evden eve nakliyatmersin asansörlü nakliyatmersin şehirler arası nakliyatkahramanmaraş evden eve nakliyateskişehir televizyon tamirieskişehir uydu servisiaşk büyüsüEtimesgut evden eve nakliyatMalatya koltuk yıkamaEşya Depolamaİstanbul İzmir eşya taşımaantika eşya alanlarodunpazarı emlakpendik evden eve nakliyat